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This web site cemartialarts.com had the following on the web site, "Come in for a week of free classes and a two month trial." We saw that the website said " 65 for two months of classes and a uniform." It also said " Now Registering For Kids and Teen Summer Camps! 10 off per month with advance registration! The time to start is now Cutting Edge Martial Arts is enrolling. Competitive, world-class martial arts right here in Montana. See what some of our students had to say about Cutting Edge Martial Arts. And it is way more fun too. Great support group and Mark is b." The header had martial arts as the highest ranking optimized keyword. It is followed by self-defense, taekwondo, and martial arts classes which isn't as ranked as highly as martial arts. The next words cemartialarts.com used was free martial arts classes. competitive martial arts was included but could not be viewed by web crawlers.